Photography is often about specializing. For instance, a fashion photographer is more at home on the runway; whereas a food photographer tends to feel more comfortable before a table or kitchen set. The lighting must be perfect, the exposure must be on target and the contrast between plate and food or table and plate must be artistically captured.
Our food photographers understand food inside and out, and because of this in-depth understanding they create images that redefine even commonplace culinary experiences! Their truly inspired compositions will completely transform the way you look at food.
The unsung heroes of the food photography world, prop stylists make an ordinary food shoot an extraordinary one. And it certainly doesn’t get any better than the stylists with whom we collaborate. Ensuring that schedules are met and props are ready to go, they are the detail experts!
Creativity comes natural to them as our prop curators know what works and what doesn’t; they understand how truly to turn your project into art. And with a vast collection of props and accents right here at their fingertips, they have access to those pieces that elevate food and make it look even more beautiful than you could have imagined.
A combination of art, cookery, and science, food styling is what consumers ultimately buy. That beautiful picture of food that instantly arouses the taste buds and sends the stomach into hyper drive. No one can evoke this type of response as well as our food stylists can! Theirs is a job of creating beauty from the ordinary. Even top chefs and celebrity cooks rely upon the crazy presentation skills of our food stylists, as we take their culinary creations to a whole new level. It really is something you have to experience for yourself.
Understanding the interplay of light and shadow, of ingredient interaction, of image composition, the food stylist is a true visionary, anticipating the client’s needs at every turn. In the hands of our technically talented, artistically gifted stylists, you know your food is going to look beautiful.
Taking a concept and creating a culinary masterpiece, our recipe developers are laser-focused on the client’s needs in conjunction with what it takes to craft amazing food. In the wrong hands, recipes can go horribly wrong, not to mention cost valuable production time and money. This is why our developers diligently test. They ensure that recipes are essentially foolproof, as the kitchen is their dressing room and the table their stage.
Considering dietary needs, nutritional objectives, overall appearance and of course taste, all with the target audience in mind, our developers aren’t done until the newly created recipe screams “make me!”
Our aptly named studio spaces: Salt & Pepper, represent the quintessential kitchen backdrops. Stylish, sleek and camera ready, these spaces will bring your food to life. Linked by a 10 foot opening, the spaces—however you choose to utilize them—give you the flexibility to dream big!
Equipped with a conference room/staging area and access to an extensive library of food props, both Salt and Pepper have played host to high end food shoots, motion shoots, fashion events and even product demonstrations. It’s all right here! Everything you need to create that perfect picture, that sure-to-go-viral “how to” video, or that effortless presentation. You also have the option of working with some of the best (and nicest) industry experts around.
We can offer you add-on services designed to make your event or shoot run as smoothly as possible. Craft services, table/chair rentals, even garbage disposal can be included–one less thing you have to worry about!
During motion shoots, the objective is always to minimize resets and thereby help keep your budget under control. With production costs at a premium, you can’t afford to have a novice in the kitchen. Our models have culinary training. Prized for beautiful hands, fluid motions and well-practiced technique, they make recipes come to life.
From chopping to mixing to sautéing, they look like they’ve been doing this for years—that’s because they have! Overtime costs associated with inexperienced models can skyrocket. One mistake could equate to hundreds, perhaps thousands of dollars. This is why you don’t just want a model, you also want an experienced cook. We offer you the best of both!
The Food Group is an important partner to Matchstick, enabling us to make a wide range of high quality content for our clients. I highly recommend this experienced, skilled and flexible team!PATRICK THOBURN, MATCHSTICK
Over the last year, we’ve been working with the Food Group and have never had a better experience on set and with their talented roster of Food Stylists and Props. Their extensive knowledge in food preparation/presentation is bar none, the best in the city. Incredible accommodating staff and their state of the art kitchens and work space are a production’s best friend. Thank you Food Group for your outstanding service and incredible attention to detail. We’ll see you the next one!MARC MILIARD EXECUTIVE PRODUCER COLLIDER FILMS
The Food Group Studios is an amazing place to shoot a project. I have worked in both the Salt and Pepper studios which are both beautifully designed. The convenience of the attached prop house is ideal for stylists and makes it really easy to have lots of prop options on hand. The owners are great to interact with and very helpful if you need anything at all during your rental. I love shooting at The Food Group!KRYSTIN LEIGH SMITH PROP STYLIST
We've worked on a few large scale food projects in Toronto over the last year and we owe a lot of success of these projects to the Food Group. They're courteous, professional and extremely skilled. I'd highly recommend them for any projects requiring any kind of professional food cinematography or photography.BRAIN CECI, PRODUCER NORAVERA VISUALS